Designing for property managers — a look into the redesign of our backend user interface.

Some of you may have already noticed that last week we proudly launched our redesigned backend user interface. The new UI will support our continued commitment to developing new products and features for the multifamily industry and reflects our new brand throughout much of the UI design. We want to share with you some of the big changes you’ll notice and how it will empower apartments online more than ever before.

Our First UI Rework

From a design perspective, it was time to invest in a refresh of our product. We gathered feedback on the most useful parts of our platform and reorganized with the goal of improving our user experience. The Resi branding was echoed throughout the backend tool to bring our full offerings in sync.

Making these changes meant that our user interface would be both pleasing to the eye, be more intuitive – and lay the groundwork for our platform to continue to grow.

We created standardization in spacing, sizes and interactions across the board from the tables to the grid views. The design is brighter, all cards and edges have been rounded to apply a softer look and feel.

Looking Forward

As we continue to develop our tool specifically for multifamily, we are eager to tell you more about our plans and are always open to hear your thoughts on what you would like to see. Here are just some of the projects we are working on at the moment:

Resi Local

A control center for all of your local business listings (think Google My Business, Facebook, Yelp, etc.). We figure if Resi is where you go to update your website, we’ll save you a bunch of time by pushing your changes automatically.

Resi Links

Another natural fit for Resi is to provide our clients with their own Linktree-like page. No need to create yet another separate profile to manage. You’ll be able to simply add, schedule and rearrange links as you wish. We are looking forward to testing this one out with you!

New Integrations

We are working on many new integrations at the moment, all of which will continue to help you centralize your online presence for your whole portfolio. In addition to the local profiles above, we are in the early stages of integrating a reputation management tool, chatbot functionality, and a variety of CRM tools.

Resi Reports

Our reporting engine is going through its full development cycle, as we have only had a handful of reports available at the request of some clients. Coming soon, web and leasing reports will be front and center with a variety of dashboards available to view for quick access to all of your favorite real-time KPIs. Giving you the quick pulse you need on a single property or your whole portfolio.

So Much More To Come

We have so much more in store for you! Tour our multifamily marketing platform today or get in touch!

Until next time!

Over the last weekend, we proudly launched a new brand and a completely new website. Our new branding reflects the values of our company and the quality of service our customers have come to expect. We wanted to share with you some of the biggest changes you will find and the thought that went into the many design decisions.

A New Logo

Perhaps the most fun and difficult part of creating a brand is trying to capture your entire company in the simplicity of a logo. Our new symbol was designed to be more visually identifiable as a data-forward real estate marketing company. The bars simultaneously represent analytics and the view of a building, or buildings, on a street corner. The shift from 2D at the top of the bars to a 3D perspective near the bottom represents our role as a bridge between the virtual and real world. Meanwhile, the color shift symbolizes our commitment to developing tools for the real estate of today and tomorrow.

A New Color Palette

Our color palette is perhaps the source of the most significant change to our brand. We had spent years utilizing different shades of a traditional blue that did not accurately portray our fun-loving personality or the values we believe in. We chose True V purple as our new primary color due to its connotations of wisdom, bravery, curiosity and the unknown. Hawkes blue was identified as great pairing with the purple and portrays the warm and supportive side of brand and service.

Our secondary colors were selected due to their warmth and vibrance . We are making big plays, bold moves and having fun while creating value for our clients.

A New Perspective

Before making any decisions on branding, we went back to the drawing board to better define who we are and what we do. First, we defined our personality and what is most important to us:

At Resi, we…

• Take great pride in our work. 
• Defend the little guy. 
• Do what‘s right vs what‘s easy. 
• Support a sustainable future. 
• Take the road less traveled. 
• Play well with others. 
• Are who you go to with a problem.

Using these statements as a guide, it became much more clear how to succinctly define our mission and vision statements:

Our Mission

Connect people and places through technology.

Our Vision

Provide the tools for the next generation of real estate.

Our Values

Lastly, it is extremely important to us that our values are practiced throughout our organization in everything that we do.

• Practice Integrity 
• Create Value 
• Be Genuine 
• Understand
• Challenge 
• Improve 

To learn more about Resi, read about our company.

A New Path Forward

We invite you to browse our new site to learn more about our offerings and some of the amazing clients we work with. Resi will continue to provide top-notch digital marketing services for apartment communities, developers and property managers, but we are also investing more resources into our apartment dashboard to further empower our clients to own their digital presence. We have many exciting changes coming down the pipeline, including a whole new look to our dashboard that will be discussed in a follow-up post.

Today we are excited to introduce Resi App 1.4. It has so many new features we could have easily split it into several releases. There is new support for waitlist forms on each floor plan, several new dashboard widgets, a revamped floor plan analysis report, dynamic landing pages, detailed incentive association and so much more. We will overview all of the new features and changes below, but as always we welcome you try out our app for the full experience.

Resi Incentive Builder

Truly deserving of its own dedicated post (to come), we are excited to share with you our Incentive Builder. A complete tool to create, schedule, manage, analyze and display your rent specials and other incentives. AND… You can try it on your website for free! Create a campaign, add incentives, make changes real-time and see how they perform! See the above widget in action on our Elysian theme.

Dashboard website analytics

You can now change the website analytics time period and get a quick glance at what you are looking for right on your dashboard! Whether you are looking for the results of changes you made last week, or analyzing quarterly web performance, it’s all right at your fingertips. All of the comparison data will automatically adjust to display the data from the previous period.

New dashboard widgets

We have added two new dashboard widgets that provide valuable insights into your website traffic. You can now see floor plan views by unit type and PDF downloads by unit type for the current time period. These tools give you a quick glance at how well your traffic is being guided to the unit types you have available.

Subscription plans

You can now view the specific subscription plans assigned to each property right in the toolbar. No more wondering which features each property has access to.

Waitlist Forms

This highly requested feature has now been added to all website plans. When all units of a particular floor plan are currently unavailable, the waitlist form will now appear right on the floor plan modal. When submitted, the lead will be generated in Resi and be passed on to any CRM integrations you have setup AND will now have a floor plan attached for your leasing agents to be aware of.

Revamped Reports

After several rounds of feedback we have updated our beta report offerings. The availability by stack analysis has additional averages populated in real time from your Property Management Software available for reference. You can now also dive in to any particular unit right from this report by clicking the price.

Dynamic Landing Pages

A huge feature we are excited to release for our Resi Pro customers. You now have the option to create specific landing pages for each unit type or for a specific set of floor plans. Just provide us with your desired floor plan sets and we will design and launch a dynamic landing page for each that is optimized for PPC conversions. These landing pages used in concert with our digital ad campaigns can yield your property even better results.

Floor Plan Specials

With our improved incentive builder, we wanted to enhance not just your listing in the Resi widget, but also improve the experience for our website subscribers. Now, when you have an active rent special or other incentive that applies to a particular unit type or floor plan, a badge will be displayed on those floor plans to indicate the special to potential renters. This is just one more way to use those incentives to highlight your unit mix as you desire.

Further Improvements

You will notice other smaller improvements throughout the app, such as updated table styles and more descriptive direction for new users.  You can also now clear the cache of your website using the link next to the property name!

This release is a huge step forward for Resi and we are excited to get feedback from you. So enough reading, go try out Resi 1.4 for yourself.