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Centralized Leasing Site

Show up how renters shop.

Unit-level leasing across your whole portfolio has never been something you could just buy. Until now.

A “no” here is a “yes” somewhere else in your portfolio.

  • Shop Unit Forward

    Search down to the unit, not just the property. Renters browse, compare, and apply across your whole portfolio, with the option of unit- or community-first.

  • Multiply Your Reach

    Amplify your acquisition power. End cross-property cannibalization spend. Consolidate your paid and organic into one campaign.

  • Make AI Love Your Pages

    Win organic, paid, and AI search across your whole portfolio. High-volume location pages and long-tail unit pages, backed by structured data that search engines and AI can actually understand.

  • Own Your Renters, Own Your Data

    View the renter journey, from search to application and see what’s actually converting. First-party renter data across your portfolio v. piecing it together property by property.

Resi is the neural network behind your digital presence.

Content, data, and connections wired together in one place, so you control your marketing. Works with the PMS and CRM you already run.
Our Integrations

Components that convert.

Dynamic Search

  • The search engine that takes renters from browsing to leasing.
  • Every open unit across your portfolio, filtered by price, beds, location, and your own custom filters.

Unit Details Pages

  • An ecommerce checkout, built for apartments.
  • Real price, real all-in monthly cost, and an apply button for every actually available unit.
  • Renters check out the way they buy anything else online.

Location Pages

  • The page that ranks before renters know your name.
  • Built to win broad, high-volume searches no single property site can.
  • Then take renters straight to available units in that area.
  • Cross-sell surfaces nearby options automatically.

Property Pages

  • Sell the building, then close the lease.
  • Community personality and amenities, followed immediately by live availability.
  • No detour off-domain to keep shopping.
hand holding phone, unit level layout on screen

Homepage

  • The homepage that sells before renters scroll.
  • Live inventory greets visitors immediately. No brochure moment, no detour.
  • A straight line from landing to leasing.

Core Pages

  • Complete, compliant, and credible.
  • Privacy policy, terms, and a contact path are already in place.
  • The site reads as legitimate to renters and search engines alike.
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Every detail renters actually expect.

Dynamic Fee Transparency

Show upfront pricing. Compliant everywhere you operate.

Centralized Property Analytics

See every property’s traffic in one portfolio-wide dashboard.

Favorites

Renters save the units they love so they can pick up right where they left off.

Filters

Filter by bed count, price, pet policy, and move-in date, all at once.

Inventory Slider

Browse open units without leaving the page.

    Options that elevate how your portfolio is shown to renters.

    CLS Only
    • One domain, one budget, zero cannibalization.
    • Every dollar, every dataset, every renter, in one place.
    • The fastest path from search to lease.
    CLS + Property Pages
    • Every shopping style, one domain’s SEO equity.
    • Renters who want the community story and available units stay on your site.
    • And every visit builds the website’s ranking power.
    CLS + Your Property Websites
    • Maximum reach, without losing brand storytelling.
    • Your existing property websites win the emotional case.
    • CLS wins broad search and closes the lease.
    • Together, they multiply your leasing ability.

    FAQs

    What is a Centralized Leasing Site?

    A Centralized Leasing Site is your very own ecommerce leasing website for multifamily portfolios. Think of it like your private ILS. Renters now have one place to shop, search, compare, and lease across your entire portfolio.

    Will a Centralized Leasing Site cannibalize my existing property websites?

    No. In fact, it improves overall performance. A Centralized Leasing Site complements your property sites, not replaces them. Differentiated content and cross-linking not only keep both working together, but it increases organic and paid renter acquisition and optimizes for conversion. The Centralized Leasing Site owns top-of-funnel search, property sites keep their storytelling role in the middle, and both drive bottom-of-funnel conversion.

    We already have a corporate website. Isn’t a Centralized Leasing Site the same thing?

    Usually, a corporate website is brand-level, often with little property information and no leasing capability. A Centralized Leasing Site is unit-forward selling: real-time availability and unit-level pages across your whole multifamily portfolio. A Centralized Leasing Site and corporate website can be integrated together with seamless journeys for every audience.

    Does a Centralized Leasing Site reduce ILS spend?

    When combined with a strong organic and paid media strategy, a Centralized Leasing Site can help reduce ILS dependency. ILSs may still play a strategic role, such as during lease-ups, increased vacancy periods, or seasonality peaks.

    What is a private ILS?

    A private ILS is general term to describe a portfolio-wide apartment search site owned and controlled by the company that owns or manages the properties. It gives renters a similar experience they expect from a third-party internet listing service, including map search, filters, real-time availability, pricing, and side-by-side comparison, but it lives on your own domain, lists only your portfolio, and has ecommerce leasing built in. A Centralized Listing Site is a private ILS.

    How does a Centralized Leasing Site benefit third-party managed assets?

    Every property gets the full weight of the portfolio strategy behind it, owned or managed. A single property site competes for local search on its own. On a Centralized Leasing Site, that same property draws on portfolio-level organic authority and paid media scale, plus a shopping experience built to move renters from search to application. Optimization compounds across every property, so the work done for one raises performance for all.

    The portfolio brand contributes to that reach. And every renter interaction becomes first-party data you own, which sharpens acquisition over time instead of expiring with the campaign. Whether you hold the asset or manage it, the same equity and traffic go to work for it.

    Already building what others are pitching.

    Resi’s forward-thinking features create renter clarity and lower costs per lease.

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