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Author: Jaidyn Hammond

Multifamily Marketers Everyone Should Be Following on LinkedIn

Written by Jaidyn Hammond on . Posted in Marketing. No Comments on Multifamily Marketers Everyone Should Be Following on LinkedIn

Whether you’re looking for industry insight, connections, or inspiration, following some of the best multifamily marketers on LinkedIn can be a great way to expand your professional network and stay up-to-date on the conversations happening in the multifamily world.

To help you get started, we’ve put together a list of some of the top multifamily marketers to follow on LinkedIn today. From up-and-coming professionals to industry veterans, this diverse group of marketing experts is sure to provide insight into the multifamily industry from a variety of perspectives.

Of course, there are so many valuable voices in multifamily that this is only a starting point for your venture into the world of multifamily marketing on LinkedIn. Be sure to check back each week for new additions to the list!

Mike Wolber

Mike Wolber is one of the most knowledgeable multifamily marketers in the industry as Chief Revenue Officer at Rent Dynamics. He also hosts the Modern Multifamily podcast which offers listeners insights on the multifamily sector, marketing trends, and more via interviews with other multifamily experts.

Listen To Mike
Follow Mike on LinkedIn

Moshe Crane

Moshe Crane, dubbed “the most curious person in multifamily”, offers valuable insights on the multifamily industry. Director of Marketing and Leasing at Sage Ventures LLC and host of The Curious Wire podcast, Moshe aims to challenge the status quo of the multifamily industry and tasks his audience with harnessing their curiosity to elevate their careers.

Listen To The Curious Wire
Follow Moshe on LinkedIn

Mike Brewer

Mike Brewer is the Chief Operating Officer at The RADCO Companies and leads the Multifamily Collective podcast, a show dedicated to helping multifamily professionals reach their potential across roles, from IT to marketing. He provides thought leadership and insightful conversations with an engaging energy.

Follow Mike on LinkedIn

Barbara Savona

A champion of women in multifamily, Barbara Savona is the CEO and Co-Founder of Sprout Marketing, a company that helps multifamily firms with their marketing needs. She also hosts the Marketing Home, Marketing You podcast, which focuses on shifting multifamily marketing trends and best practices. If you haven’t already, be sure to check out Marketing Home, Marketing You’s recent episode featuring Resi founder, Grady Newman, to discuss the future of apartment marketing.

Listen To Marketing Home, Marketing You
Follow Barbara on LinkedIn

Kristi Fickert

Kristi Fickert, VP of Enterprise Growth at Realync, is a multifamily digital marketing guru. From acting as a marketing tech coach to being featured on numerous multifamily podcasts, she brings extensive knowledge and experience in both marketing and technology. If you’re looking for guides to new marketing tech or the modern marketing landscape, Kristi is a highly respected resource.

Follow Kristi on LinkedIn

Mike Whaling

If there’s 2 things that Mike Whaling knows everything about, it’s digital marketing and online presence. Founder of 30 Lines and creator of RentPress, Mike is a “tech titan”, creating digital solutions for apartment communities. Follow Mike on LinkedIn to stay ahead of the curve on digital marketing trends in the multifamily industry, and you’ll see why he’s considered the “Grandfather of Multifamily Marketing”.

Follow Mike on LinkedIn

Jude Chiy

A resident engagement expert, Jude Chiy is the founder of Flamingo and host of The Apartment Rebels podcast — a show that features interviews with multifamily professionals on how they are driving success in their roles and breaking the status quo. If you want to know how you can bring resident engagement to the next level, Jude’s insights are sure to help. Be sure to dive into the Flamingo blog for valuable longform marketing content as well!

Listen to The Apartment Rebels Podcast
Follow Jude on LinkedIn

Eden Chai

Co-founder of companies Flair and Generation Marketing, Eden Chai is a multifamily marketing force. From AI to PPC, stay connected to Eden for the latest in multifamily marketing technology — plus, he’s sure to teach you a thing or two about leadership and boosting team morale. His expertise is shared regularly through his company’s LinkedIn newsletter called Building Blocks.

Subscribe to Building Blocks
Follow Eden on LinkedIn

Jacob Carter

As CEO and founder of Nurture Boss, Jacob Carter is an expert on customer relations in multifamily. His LinkedIn content is full of a wide range of marketing topics, like how to use your data to make innovative marketing decisions and how to create meaningful customer onboarding experiences. If you’re a multifamily marketer looking for inspiration, Jacob is the one to follow.

Check Out The Nurture Boss Blog
Follow Jacob on LinkedIn

Chris Arnold

Chris Arnold is the co-founder of Authentic Form & Function and host of podcast Transforming Cities, meaning he’s well-versed in the real estate market and its implications for marketing. He has insights on the newest multifamily marketing technology and how to bring storytelling into branding. If you’re looking for a one-stop shop to get up-to-date on everything multifamily marketing, you should be following Chris.

Watch the Transforming Cities Podcast
Follow Chris on LinkedIn

Grady Newman

Of course, one of our favorite LinkedIn content creators is founder of Resi, Grady Newman. With a focus on marketing, sales, leadership, and technology, Grady challenges multifamily marketing pros to innovate. Whether it’s best practices for digital advertising or strategies on how to create a culture of learning, Grady provides multifamily marketers with lessons that they can take and apply right away.

Follow Grady on LinkedIn

Stephanie Anderson

Stephanie Anderson knows what it means to be a multitasker — As a working mom, Senior Director of Communication & Social Media at Grace Hill, and NAAEI Faculty Instructor, she brings a wealth of experience to the table and is an incredible resource for all things multifamily, especially for women in the industry looking for insight and support.

Follow Stephanie on LinkedIn

Ellen Thompson

If you’re looking for someone who knows all about marketing and has the entrepreneurial mind to match, look no further than Ellen Thompson. As Co-Founder of Respage and Jess Analytics and Founder of Results Repeat, Ellen posts a variety of innovative marketing content while speaking to the hard-hitting issues in the multifamily space.

Follow Ellen on LinkedIn

Scott Spanier

AI is a growing trend in multifamily marketing, and Scott Spanier is helping lead the way in discovering its potential in multifamily. Scott is the Senior Account Executive at LetHub, meaning if you’re wondering how AI and leasing can meld together, Scott needs to be on your following list.

Follow Scott on LinkedIn

Whether you’re a seasoned pro or just starting out, there’s something to learn from each of these experts.

We hope this list of top multifamily marketers helps you on your journey to success! Be sure to come back to see updates on more of the best voices in multifamily.

Know someone who belongs on this list? Tell us at [email protected].

Resi Founder Featured as Guest Speaker on Marketing Home, Marketing You Podcast

Written by Jaidyn Hammond on . Posted in Marketing, Updates. No Comments on Resi Founder Featured as Guest Speaker on Marketing Home, Marketing You Podcast

Tune in to the latest episode of the Marketing Home, Marketing You podcast to hear Resi founder Grady Newman discuss the future of apartment marketing! Grady shares insights into how apartment communities can stand out in a crowded digital landscape, strategies for leveraging data and technology to better reach potential renters, and new marketing trends he hopes to see become more commonplace.

Hosted by Barbara Savona of Sprout Marketing, Marketing Home, Marketing You is a must-listen for anyone in the multifamily real estate marketing industry. Every episode is packed with valuable information about how to better use technology, data, and content to drive results for your apartment communities. Supported by expertly executed interviews from industry professionals, Barbara provides unique perspectives on the inner workings of the world of multifamily marketing.

In this episode, Barbara interviews Kristi Fickert, VP of Enterprise Growth at Realync, and Grady Newman, founder of Resi, for their take on new technologies and strategies for apartment marketing in 2023.

“That’s a lesson that can be learned in this industry: we worry a lot about having the look and feel of something that feels like an apartment property and forget that some of the most successful campaigns for any type of company don’t necessarily have anything to do with the product.”

Grady Newman, “The Future of Apartment Marketing with Kristi Fickert & Grady Newman”

Listen below as Grady dives deep into the art of scalable technology, memorable campaign marketing, and what it means to own your presence. To read Barbara’s episode summary, click here.

Following Through on Your Resolutions

Written by Jaidyn Hammond on . Posted in Wellness. No Comments on Following Through on Your Resolutions

Happy New Year! As the new year is already upon us, many of us feel inspired to make changes and resolutions that will help improve our lives. For those of us in the multifamily sphere, this is an opportunity to set goals for ourselves and our operations that will have a positive effect on our tenants, properties and portfolios.

But oftentimes these resolutions can be difficult to keep up with. We may start off the year full of enthusiasm but find we lose steam as time goes on. Here are some tips to help multifamily operators stick with their New Year’s resolutions:

1. Set realistic goals

Setting unrealistic goals is a common mistake we make when it comes to sticking to our resolutions. Make sure that whatever you are trying to achieve can be accomplished within the time frame you have set for yourself. Part of setting realistic goals is also knowing what you can and cannot do. Be honest with yourself about the amount of time, energy and resources that are available to you so that you know what is realistic to accomplish. It’s admirable to set a goal like 100% occupancy for your property, but if you’ve only just broken ground, or are too far removed from the leasing process, that may be impossible.

2. Break down your goals into smaller tasks

Breaking down large, overarching goals into small, achievable tasks can help make them seem more manageable. This way, you can focus on meeting individual goals that will eventually bring you closer to your overall resolution. If you’re looking to throw the ultimate resident event this year, break it down into the planning, execution and evaluation stages.

3. Take it one step at a time

It’s easy to become overwhelmed when tackling large projects. Instead of trying to do too much at once, focus on one step at a time and go out of your way to make the time to complete each task. And if you don’t hit one of these smaller goals, no big deal! One thing people often forget when working towards an ambitious goal is to be compassionate towards yourself — it’s OK to give yourself a break when needed. It’s more important to understand when it’s okay to take a step back in order to keep yourself motivated and on track.

4. Track your progress

By tracking your progress, you can stay motivated and see how far you have come in reaching your goals. Some opt for visual tracking tools such as goal charts or graphs, while others simply keep track of their progress in a written form like a checklist or journal — it all depends on the goal! This can also help you identify if something isn’t working so that you can make adjustments accordingly to stay working towards your resolution.

5. Celebrate your successes

Don’t forget to celebrate the small victories along the way! Acknowledge every accomplishment, no matter how big or small, as it will help keep you motivated and on track with your resolutions.

By following these tips, multifamily operators can stay motivated and on track with their New Year’s resolutions. With determination and persistence, nothing is out of reach! Here’s to making 2023 your best year yet!

Healthy Holiday Recipes for Your Body and Soul

Written by Jaidyn Hammond on . Posted in Wellness. No Comments on Healthy Holiday Recipes for Your Body and Soul

For many of us, the holidays are a warm, cozy time of year where we let ourselves indulge in our favorite comfort foods. From family functions to resident events, there usually isn’t a shortage in cookies, cakes, and other delicious holiday treats. But, as tasty as these items may be for us in the moment, it can sometimes leave us feeling heavy and sluggish afterwards.

This year, why not take a healthier approach to holiday recipes? These alternate takes on classic dishes are sure to put your guests in the holiday spirit without compromising on flavor! if you’re looking for healthier recipes that still satisfy your holiday cravings that you can share with the whole building, we’ve got some great ideas.

Herb-roasted Turkey Tenderloin

Entrees

We all have our favorite family recipes that we look forward to each year, and you don’t have to give them up entirely! Instead of using pork or beef, opt for a leaner meat like poultry or fish. Load up your entrees with plenty of colorful vegetables like Brussels sprouts, squash, and carrots. A few simple swaps can make a big difference in how many calories and fat you consume. Here are a few of our favorite ideas if you’re starting from scratch.

Herb-roasted Turkey Tenderloin

Whole Roasted Chicken with Brie

One Pan Cranberry Balsamic Roasted Chicken

Vegan Pot Pie

Herb-roasted Rack of Lamb

Honey Roasted Butternut Squash with Cranberries and Feta

Sides

While we all certainly love those creamy potatoes and rich gravies, side dishes can easily be made healthier with a few simple tweaks. Side dishes like mashed potatoes and stuffing can be lightened-up with ingredients like cauliflower and quinoa instead of potatoes and bread cubes if you’re looking to make a simple swap. Of course, there are also plenty of veggie-based side dishes like roasted asparagus, steamed green beans and mix-veggie stir fry that are great for adding more nutrition to your meal.

Honey Roasted Butternut Squash with Cranberries and Feta

Brussels Sprouts with Bacon

Mashed Cauliflower

Garlic Parmesan Roasted Carrots

Roasted Asparagus with Garlic and Parmesan

Cranberry Cheesecake Bites

Desserts

Desserts are often the best part of any holiday gathering. For a festive dessert option, opt for lighter options such as parfaits made with yogurt, berries, and nuts instead of classic pies. Whatever you choose, these healthier holiday recipes are sure to please everyone at your dinner table.

Homemade Healthy Apple Pie

Cranberry Cheesecake Bites

Healthy Pumpkin Bars

Cranberry Vanilla Mini Trifles

No Bake Millionaire Shortbread Bars

Happy holidays from our team at Resi. Whether you decide to use one of our recipe ideas or stick to your own traditions, we encourage you to embrace the season of giving and gathering with your residents and loved ones. We hope you have a wonderful time ahead of you filled with delicious, nutritious dishes!

Aspire Website Wins Silver W3 Award for Best Home Page

Written by Jaidyn Hammond on . Posted in Marketing. No Comments on Aspire Website Wins Silver W3 Award for Best Home Page

Resi is proud to announce that the home page for our client Sherman Associates‘ property, Aspire, has received a silver w3 award for Best Home Page. Presented by the Academy of Interactive and Visual Arts, this award is a highly prestigious honor reserved for “the best of the Web”.

The Academy of Interactive and Visual Arts is an invitation-only association of top-tier professionals in acclaimed media, interactive, advertising, and marketing firms. AIVA members include executives from organizations such as Accenture Interactive, Big Spaceship, Conde Nast, GE Digital, Majestyk, Microsoft, MTV Networks, Spotify, Tool of North America, Wired, and many others. The w3 awards reward a high standard of excellence across several visual digital industries: from websites and marketing to social and podcasts.

The silver w3 award joins Resi’s growing list of accolades, alongside being recognized at the 2021 MHA MADACS awards for creating the best property or corporate website with our work on Aura, a senior living community in Fridley, MN.

View Aspire’s award-winning website.

View list of other w3 award winners.

Resi is an award-winning digital-first agency with services that include branding, website design & development, SEO strategy and management, 3D renderings, video production, print collateral development and email marketing.