Tune in to the latest episode of the Marketing Home, Marketing You podcast to hear Resi founder Grady Newman discuss the future of apartment marketing! Grady shares insights into how apartment communities can stand out in a crowded digital landscape, strategies for leveraging data and technology to better reach potential renters, and new marketing trends he hopes to see become more commonplace.
Hosted by Barbara Savona of Sprout Marketing, Marketing Home, Marketing You is a must-listen for anyone in the multifamily real estate marketing industry. Every episode is packed with valuable information about how to better use technology, data, and content to drive results for your apartment communities. Supported by expertly executed interviews from industry professionals, Barbara provides unique perspectives on the inner workings of the world of multifamily marketing.
In this episode, Barbara interviews Kristi Fickert, VP of Enterprise Growth at Realync, and Grady Newman, founder of Resi, for their take on new technologies and strategies for apartment marketing in 2023.
“That’s a lesson that can be learned in this industry: we worry a lot about having the look and feel of something that feels like an apartment property and forget that some of the most successful campaigns for any type of company don’t necessarily have anything to do with the product.”
Grady Newman, “The Future of Apartment Marketing with Kristi Fickert & Grady Newman”
Listen below as Grady dives deep into the art of scalable technology, memorable campaign marketing, and what it means to own your presence. To read Barbara’s episode summary, click here.
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