August 13th 1-2 PM EST
You run the campaigns. You hit the numbers. And still, marketing gets treated like a service desk instead of the growth engine it actually is.
That gap isn’t a marketing problem. It’s an alignment problem. When the rest of the company can’t see what marketing really does, your best work gets second-guessed, under-resourced, and filed away as a cost center. Not because it isn’t working, but because no one outside your team can connect it to the outcomes that matter.
The senior marketers who break through solve for this. They aren’t just better strategists, they’re better at making the rest of the company understand what marketing is, why it matters, and how it moves the business forward. They treat internal alignment as a discipline, not an afterthought, and they practice it every day.
This session is about mastering that skill: aligning your goals with the company’s, your work with real outcomes, and finally earning marketing the seat, the budget, and the respect it deserves.
What you’ll learn
Skills you can use the next day
- 01
What internal alignment actually is, and why educating up and across the company is real work that earns a real share of your time, not something you squeeze in once the campaign ships.
- 02
How to find your champions: the stakeholders who already get it and will push your strategy forward when you’re not in the room.
- 03
How to win over the harder stakeholders, the ones standing between you and change, by finding shared language and centering the goals you already have in common across departments.
- 04
How to break the institutional resistance that meets any new marketing technology, where teams cling to what’s familiar because nothing on fire feels safer than something new.
- 05
The how: practical ways to put all of this into motion, so you walk away with tangible next steps and a playbook to keep the momentum going.
Your speakers
Meet your speakers
Sara Graham
Sara Graham has spent more than 20 years in the multifamily industry driving results at the intersection of marketing, technology, and operations. As the founder of Six Dots, she partners with operators and PropTech innovators as a growth strategist and trusted advisor. Her work helps organizations simplify operations, strengthen their brand, and create scalable strategies that improve business performance and the resident experience.
Kelly Ranieri
Kelly Ranieri is Associate Vice President of Marketing at Northland, where she leads marketing strategy across a nationwide multifamily portfolio. Her work spans brand strategy, digital marketing, and cross-functional initiatives designed to drive demand, strengthen property positioning, and improve leasing performance. Central to her approach is elevating marketing as a strategic business function and building the internal alignment needed to drive measurable results.
Autumn Hunt
Autumn Hunt is VP of Revenue at Resi, where she leads growth across marketing and sales for the multifamily marketing platform. She partners with marketing leaders to connect strategy to revenue and help teams prove marketing’s impact across the business.
