August 26th 1-2 PM EST
Your marketing works. Leadership still treats it like a line item to cut.
The problem isn’t the work. It’s the language. Leadership doesn’t move on impressions and clicks. They move on leases, occupancy, and NOI. If your results don’t translate, they don’t count.
Proving ROI is two jobs at once. Translate what you can measure into dollars. Build trust for what you can’t. Chase perfect attribution and you lose. Fake it and you lose the room.
This session bridges ROI to NOI. Speak the operator’s language. Ask sharper questions of messy data. Report before anyone asks. Stop defending a budget and start owning a number.
What you’ll learn
Skills you can use the next day
- 01
Break the cost center label. See why marketing gets stuck with it, and how to shed it for good.
- 02
Speak NOI. Turn impressions and clicks into leases, revenue, and the numbers leadership acts on.
- 03
Work with messy data. Ask the right questions, caveat the rest, and still tell a straight story.
- 04
Earn the trust you can’t measure. Be honest about the intangibles. Drop the “just trust me.”
- 05
Control the narrative. Report first, report often, and decide what lands on the table.
Your speakers
Meet your speakers
Sara Graham
Sara Graham has spent more than 20 years in the multifamily industry driving results at the intersection of marketing, technology, and operations. As the founder of Six Dots, she partners with operators and PropTech innovators as a growth strategist and trusted advisor. Her work helps organizations simplify operations, strengthen their brand, and create scalable strategies that improve business performance and the resident experience.
Sarah Greenough
Sarah Greenough is President and Chief Marketing Officer of Princeton Properties, with more than 30 years in the multifamily housing industry. She oversees strategic marketing, technology, and operational initiatives focused on driving performance and enhancing the resident experience. Sarah serves on the Zillow Advisory Board and the Massachusetts Apartment Association Board of Directors, and is a frequent speaker on multifamily marketing, technology, leadership, and innovation.
Autumn Hunt
Autumn Hunt is VP of Revenue at Resi, where she leads growth across marketing and sales for the multifamily marketing platform. She partners with marketing leaders to connect strategy to revenue and help teams prove marketing’s impact across the business.
