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Marketing
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Marketing Your Marketing: Bridging ROI to NOI

Your work is real, make the numbers say so. Recording live now!
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Sara Graham
Founder, Six Dots
Sarah Greenough
President & CMO, Princeton Properties
Brent Cristelli
Director of Sales, Resi

What You’ll Learn

Get ready for a candid, value-packed session that will bridge the gap between marketing ROI and asset performance. In just 1 hour, you’ll walk away with:

  • The Cost Center Mindset Shift: Why marketing gets treated like a line item to cut, and how to shed the expense label for good.
  • Speaking NOI: How to translate impressions and clicks into leases, revenue, and the financial metrics leadership actually acts on.
  • Mastering Messy Data: The sharp questions to ask, how to caveat the gaps, and how to tell a clear narrative without chasing impossible attribution.
  • Building Measurable Trust: How to address marketing intangibles honestly and earn credibility without relying on a “just trust me” pitch.
  • Controlling the Narrative: Proactive reporting strategies that help you stop defending a budget and start owning a number.

If you’re a multifamily marketer looking to stop defending a budget and start owning a number, tune in.

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