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An evening behind closed doors  ·  AIM 2026

Off the
Record

You’re invited to a small, intimate gathering of multifamily’s most progressive marketers.

Stirred sips, heavy apps, and great company.

Hear off the record and contrarian POVs.

Every conference has a main stage.

This is the back room.

  • When

    Monday, May 4 · 6:00 pm

  • Where

    CdM Restaurant
    2325 East Coast Hwy, Corona Del Mar, CA 92625

  • Travel

    Meet in front of The Hyatt at 5:20. We will leave at 5:30 pm.

  • Entry

    By name only. RSVPs required.

  • Questions?

    Email [email protected] or text 402-617-7104 during the conference.

See what’s pouring ↓

An evening worth staying for.

Resi is hosting a small, handpicked group of senior marketers for a night that’s equal parts well-poured drinks, unfiltered conversation, and the kind of ideas that only surface after the name badges come off.

The Pour

Cocktails, mocktails, and heavy hors d’oeuvres all night. Show up thirsty.

The Hour

One hour of moderated, off-the-record discussion on the topics you actually care about.

The After

Open floor. No agenda. Speakeasy photo booth. Stay as long as you’d like.
Slip us your question ↓

The Main Event

The best conversations happen after hours.

Grab your drink and some bites, then we’ll shake it up and gather for a moderated hour of honest, unscripted dialogue.

Content that would never get approved for the main stage. Topics are sourced from you, themed into rounds, and served straight up. No chaser.

Two expert marketers, Sara Scarborough Graham and Grady Newman, will moderate. You bring the questions. Everyone brings the honesty. What’s said in the back room stays in the back room.

  • Dress code

    Whatever you wore to the conference is fine

  • Food & drink
    Heavy hors d’oeuvres, cocktails & mocktails
  • Topics Off Limits

    Nothing

  • What stays here
    Everything

Your dual lens expert voice

Sara Graham

Founder & CEO, Six Dots Consulting

Sara has spent her career in multifamily marketing as an operator, a strategist, and a fractional CMO to both operators and supplier partners. She’s been in the rooms where the industry’s harder conversations get avoided. She’s here to make sure they actually happen.

Your multifamily marketing contrarian

Grady Newman

Founder, Resi

Grady Newman founded Resi because multifamily marketing teams deserved infrastructure they actually control, allowing them to be marketing strategists instead of vendor managers. Twenty years across real estate finance, development, and operations gave him a front-row seat to every broken system in the stack. He built the platform to fix it. He’s hosting tonight because the conversations worth having rarely happen on a main stage.

What’s your take? ↓

Before you arrive

Slide something across the bar.

What’s the question nobody’s asking out loud? The opinion you hold back in vendor meetings? The pain point you’re tired of dancing around? Send it in. Anonymously or not.

The most contrarian, real, off the record takes will be worked into the evening’s conversation.

something to stir your thoughts

The Talent Exodus Nobody’s Naming

“The best multifamily marketers I know are leaving the industry entirely. Not for competitors. For tech, DTC, hospitality. Because they’re tired of being called ‘marketing directors’ while functioning as ticket submitters for their vendor’s dev queue. We have a retention crisis and leadership thinks the answer is a pizza party and a new title.”

The Data We’re Hoarding But Never Using

“We have dashboards for everything. Website traffic, tour conversions, lead source, cost per lease. And none of it changes a single decision. The same people approve the same budget the same way every year. The data exists so we can say we’re data-driven. Not so we can actually be data-driven. What would it take to make the numbers matter?”

The Ops Team Runs Marketing Now

“Somewhere along the way, operations started making marketing decisions. Which ILS we use, what the website says about pet policy, when specials go live. I don’t run marketing. I execute whatever ops decided in a meeting I wasn’t invited to. And then I’m accountable for the results. Does anyone else’s org chart look nothing like how decisions actually get made?”

Stay anonymous, or not.

Booth 4, Ocean Lounge
AIM 2026  ·  Huntington Beach

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