Accessibility Tools

Resi was asked to complete the branding and build a website for The Vicinity with a unique challenge. We had just a few months to complete our work due to the changing local government policies. Needless to say, we got to work right away. Applying the thin parallel lines as a connecting concept through the patterns, buttons and image borders provides a unique simplicity that exemplified the persona of the property.

Sherman Associates’ vision for The Vicinity was to create a transit-oriented, residential mixed-use development, located in proximity to Downtown Minneapolis, within the historic Mill District Neighborhood. The project replaced an existing surface parking lot and is a true mixed-use development with mixed-income housing, for-sale townhomes, a police substation, and two future retail concepts. The site is located within walking distance to Downtown and has immediate access points to bus routes, the Light Rail station, bike lanes, and pedestrian paths.

The project includes 94 market-rate apartment units, 24 affordable apartment units, approximately 7,400 square feet of retail and restaurant space, 4 for-sale walk-up townhomes, and 137 enclosed parking stalls. Sherman also built and will maintain a public dog run on City land, named 205 Bark.

In the center. Off the grid.

Visual Identity

Web Elements

Digital Ads

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