Sherman Associates approached Resi with the opportunity to build a full website for their new St. Paul development, The Scenic. A picturesque spin on 1920’s culture and art, The Scenic invites you to live a life above it all and appreciate the views on the way up.
Situated in the West Side neighborhood of St. Paul, Minnesota, The Scenic boasts incredible views of the St. Paul skyline and Mississippi River. This market-rate development delivered 171 smart apartment homes with a wide selection of floor plans for studio, alcove, 1 bedroom, 1 bedroom + den, 2 bedroom, and penthouse units. Along with unrivaled amenities, The Scenic continues to impress with IOTAS smart home technology, high-end finishes, and top floor upgrades.
The Sherman team provided us with a brand heavily inspired by 1920’s style. The Scenic features gemstone shades of blue and green and embellishes them with gold accents. Embracing art deco in both patterns and typography, The Scenic visual identity would not be complete without the nod to the Mississippi River in its logo. We focused on highlighting the art deco brand with unique image frames and background textures.
Web Elements
For The Scenic, it was all about movement. Starting with animating the navigation button, motion is weaved into every aspect of The Scenic website for a smooth and continuous user experience. Combined with large visuals, smooth transitions, and floor plan navigation with real-time pricing and availability, The Scenic website gives users a glimpse into the elevated lifestyle they could be living.
