Located on the iconic curve of West Broadway Avenue in the Jordan neighborhood, Beam delivers 72 mixed-income apartments (50% and 60% AMI) and 20 townhomes (80% AMI) to the community of North Minneapolis. The 92-unit apartment building has homes ranging from 1-bedroom, 2-bedroom, and 3-bedroom floor plans, as well as 3-bedroom townhomes with private garages.
The fun and colorful identity for Beam was developed by Juxtaposition Art, a teen-staffed art and design center in North Minneapolis. Resi was asked to transform this identity into digital form by crafting web elements, selecting imagery and designing user interactions that reflect the same experience described in the brand guidance.
Custom image masks, bright geometric shapes and soft edged elements are utilized throughout the Beam website to create a cohesive look and feel from the neighborhood map to the floor plan details.