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Aspire exemplifies the life you wish to lead. Armed with a logo and the direction of “Anthropologie meets Vogue”, we set out to capture the vision of our client.

Aspire is a mixed-use development located in Westminster, Colorado. Westminster is a city located in between Denver and Boulder on Highway 36 (the Denver Turnpike). The site is located in an area of the City of Westminster that is being rebranded as “downtown” Westminster.

Aspire is a five-story development with 226 residential units, 363 controlled-access underground parking stalls, and 34,500 SF of retail commercial space for lease on the first floor, including ~12,500 SF for a market hall concept.

Live in the Moment

Visual Identity

Aspire’s visual appearance was designed to give luxury a bohemian-chic twist, with dreamy imagery that spoke to Aspire’s desire to embrace the present moment. The color palette is complete with earthy warm shades that pull from terra cotta hues and desert tones of sage and sand. Easily navigate the full site experience, from viewing gemstone-inspired floor plans to delving into the dedicated interior design page. Custom icons were designed to create a fresh look at the amenities and sustainability efforts taken at the property.

Web Elements

The Aspire website features elegant fonts and a fashion-forward design that give the website a consistent, approachable feel without giving up its extravagant character. A rotating photo gallery and dedicated interior design page perfectly illustrate the Aspire lifestyle, while the website’s expertly designed UX gives users a streamlined and individual experience. You won’t find another property website like this one.

Digital Ads

In addition to pay-per-click and social campaign development, Resi was tasked with developing gorgeous custom displays to support and maintain Aspire’s digital marketing strategy. These ads flaunt Aspire’s free spirit and luxury offerings by using the brand’s unique visuals and copy to generate both brand awareness and website traffic.

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