Resi, a leading provider of digital marketing solutions for the multifamily industry, has entered into a strategic partnership with Hawthorne Residential Partners, one of the nation’s top multifamily investment, development, and operator firms. This partnership is designed to optimize the digital marketing strategies for a portion of Hawthorne’s 60,000+ units across 250 properties throughout the Sunbelt, empowering the firm to strengthen its online presence and improve leasing outcomes through enhanced website performance and advanced technology integration.
Hawthorne, known for its dedication to creating exceptional residential experiences, recently completed a brand refresh, and they sought to align their performance marketing efforts with their updated brand identity. By partnering with Resi, Hawthorne can now scale their digital marketing strategy across multiple properties while ensuring brand consistency and compliance with industry standards. To learn more about Hawthorne’s project, read more at http://getresi.com/customer/hawthorne-residential-partners/.
“We trust you guys,” said Ashley Laster, Vice President of Brand and Innovation at Hawthorne. “We know you’ll give us full transparency on performance… and access to the most clean GA4 account that I’ve ever seen.”
Resi’s Website as a Service model provides Hawthorne with customized property websites that not only meet rigorous performance requirements but also offer flexibility for managing content at scale. The solution includes robust content management tools, seamless integrations with third-party platforms such as Yardi RentCafe and Knock, and data-driven insight reporting that allow Hawthorne’s marketing team to make informed decisions based on real-time analytics.
“From day one, Hawthorne’s focus has been all about their people – a value that aligns so deeply with us,” said Grady Newman, Founder at Resi. “By providing new insights to their onsite teams through the Resi App and embracing mobile-first designs optimized for their renters’ experience, they’ve set the standard for excellence. It’s no wonder they lead the industry in online reputation.”
This collaboration also leverages Resi’s expertise in data architecture and how that is managed in their proprietary marketing platform, the Resi App. Data from website analytics, the PMS, and more combine into insightful and actionable reporting. These insights help Hawthorne’s marketing and operations teams make data-informed decisions, resulting in better occupancy rates and an optimized, scalable marketing strategy.
With a reputation as the industry leader in online reputation performance for four consecutive years, Hawthorne has relied on Resi to ensure that their digital presence reflects the same level of excellence. The collaboration reinforces both companies’ shared commitment to innovation and resident satisfaction.
Media Contact:
Autumn Hunt
Director of Marketing
[email protected]
About Resi:
Resi is a leading provider of innovative marketing technology solutions for the multifamily industry, dedicated to enhancing property management and resident experiences. Resi’s mission is to connect people and places through technology. For more information about Resi, visit getresi.com.
