Author: Alissa Stoeckel

FOR IMMEDIATE RELEASE: May 1, 2025 – Resi, the platform to unify and manage multifamily marketing at scale, is thrilled to announce its recognition as a winner in Revyse’s inaugural “Best Of” Awards. Resi received honors in three standout categories: Most Loved, Support Star, and Best Value – a testament to the team’s commitment to building long-term client partnerships, delivering performance-driven marketing and software, and providing a “white-hat” customer experience every step of the way.

“We’re incredibly proud to be recognized not just for the value we provide, but for how we show up for our clients,” said Grady Newman, Resi’s Founder and President. “Our team leads with heart, strategy, and real partnership, so being named Most Loved and Support Star by our customers means the world. These wins fuel our mission to help multifamily marketers move faster, perform better, and deliver standout digital experiences for their renters.”

Resi’s adaptive platform is built for today’s multifamily marketer – turning fragmented tools and vendor fatigue into a single, strategic ecosystem. From websites to content to data, Resi gives marketers one open tab to build, scale, and optimize their brand and demand efforts.

“Hands down, Resi offers incredible value. The dashboard is sleek and user-friendly, the reporting capabilities are top-notch, and the overall user experience, both for my team and for prospects, has been amazing,” says Bri Swanson, Brand Ambassador at EPC Real Estate, from one of many Revyse reviews.

To see Resi’s full Revyse listing and reviews, visit revyse.com/products/resi. To learn more about Resi’s award-winning platform or request a personalized demo, visit getresi.com/demo.

About Resi

Resi is the adaptive multifamily marketing platform powering dynamic websites that drive real results. Our all-in-one SaaS solution is designed for modern property operators, streamlining digital marketing efforts with high-performing websites, actionable insights, and seamless integrations. From lease-up campaigns to long-term conversions, Resi empowers your properties to stand out in a competitive market. We provide tools for the next generation of real estate. Learn more at getresi.com

What makes a website great in 2025?

We gathered a panel of multifamily marketing experts to find out – by reviewing real websites submitted by industry peers and sharing actionable, honest (but loving 💜) feedback in real time.

Over the course of an hour, our panelists:

• Roasted (lightly!) 2 real property websites
• Showed what’s working (and what’s not) through real examples
• Shared tactical, renter-focused tips you can apply to your own site
• Delivered clear do’s and don’ts based on years of industry experience
• Offered insight into what today’s renters expect from your digital front door

The panel was led by Grady Newman, Resi’s Founder and President, alongside Autumn Hunt, VP of Marketing & Strategy, and Baylee Snead, Senior Director of Web Design. Together, they bring a blend of strategy, design, and renter empathy to every critique.

Watch the recording below and walk away with new ideas, best practices, and a few laughs.

     

In the world of multifamily marketing, high-quality staged unit media can be a deciding factor for prospective renters. It can make or break how they imagine themselves in the home, how their design aesthetic might look with the existing paint colors or floor treatments, or how their furniture would fit in both standard and unusual layouts. 

You know the (old) drill. Up until now, you’ve had two options to curate staged apartment photos.

Option 1: You hire your interior designer to curate FF&E for one or a few select units. This costs tens of thousands of dollars and several weeks to months of time. Then you hire your photographer to come onsite and take professional photos (don’t forget to make sure the units are spiffed!). Then begins the marketing operations process of downloading, formatting, and uploading the images across a property’s digital ecosystem. A few months (dare I say half a year) and tens of thousands dollars in, you have one staged unit that will age in style within a few years.

Option 2: You hire a professional photographer to take vacant unit photos. This is certainly the most economical option (particularly when you invest in media for every unit – a best practice we highly recommend), but it lacks the hominess so many renters desire in their research journey. So, you send your media to a vendor to virtually stage select unit photos. Commissioning staged vacant units can be expensive, time-consuming, and not always feasible for every apartment community. And up until just recently, they still looked cartoonish. 

With ChatGPT 4o’s most recent release on March 25, 2025, there is now a better way for multifamily marketers to more quickly and efficiently curate virtual staging for unit photos. 

And we’ve done the work for you. We’ve tested, retested, and wrote down the best prompts so you can save your marketing team time and your budget some money.

Let’s dig in.

What ChatGPT 4o’s Image Generator Means for Property Marketers

Traditional rendering companies can charge hundreds to create photorealistic apartment visuals. Staging a unit for photography can also cost thousands, requiring furniture rentals, a photographer, and sometimes even post-production editing. ChatGPT 4o’s new image model allows marketers to:

• • • • Generate photorealistic renders of future or existing apartment units without hiring a rendering firm.
      • Virtually stage vacant apartments with high-quality, AI-generated furniture for marketing visuals.
      • Reduce costs and turnaround time, making professional-quality imagery accessible to any property, no matter the budget.
      • Quickly A/B test different styles, adjusting staging options to match your target demographic’s preferences without physical labor or extra costs.
      • Customize the virtual staging with elements of delight, such as integrating the property logo into a picture frame, aligning the interior design with the property brand, or even customizing a rendering for each renter a Leasing Consultant interacts with (get Fido in the photo and taking a snooze on the couch!).
      • And so much more!

How to Virtually Stage a Vacant Apartment Using ChatGPT 4o

With ChatGPT 4o’s latest capabilities, property management marketers can easily generate staged apartment photos. Here’s a simple guide to getting started.

Step 1: Create a project in ChatGPT

• Creating a project will help contain your prompts and relative documents and media, making future prompting easier.
• You might find creating a project for a single property worthwhile, particularly if there is any need to upload or align your prompts to your brand guidelines.

 

Step 2: Start with a Prep Prompt

Starting your ChatGPT conversation with a starter prompt helps pave the way for more succinct prompting in the future with better outcomes that are aligned with your requirements. Your starter prompt should include:

• An introduction to what your project needs are and the context of the project or ask
• An outline of how you want ChatGPT to answer your prompt, including any specific considerations or formatting
• Supplementary information with attachments

Prompt: “I am a Marketing Manager at a multifamily property management company. I have 3 photos, each with the view of the living room and kitchen area of distinct floor plans in my new apartment community, Riverlane Flats. I need to add model furniture to these photos for marketing and advertising purposes. I will give you one photo at a time and prompt each one separately. However, for each of these photos, it is important to make sure each photo is as realistic as possible, including using shadows appropriately, relative size of furniture, and ensuring textures model that of real-life photography.”

Step 3: Prompt For Your First Photo

• Choose a well-lit, high-resolution photo of an empty apartment unit
• The best images feature a clean, neutral space with no clutter, as this helps the AI accurately place furniture
• Upload the photo to your ChatGPT conversation along with the following prompt

Prompt: “Attached is the file “LivingRoom-Unit404-RiverlaneFlats.jpg.” Please provide me a virtually staged model that includes the following: Furniture: Standard sized couch, adjacent accent chair, coffee table, bookshelf, TV console, and TV Decor: Add a few plants but no more than 3, and a few items scattered across the furniture to show a homey, lived-in but clean apartment home, and one main area rug. Design/aesthetic: Using the transitional design aesthetic, use a mix of cool and neutral tones with pops of dark navy blue throughout.”

The AI will generate a staged version of your apartment with the requested furniture, creating a realistic and inviting image.

 

Step 4: Adjust and Refine the Image

• If any elements don’t fit your vision, refine your request:
  • “Make the couch a cream-colored L-shaped sectional instead of gray.”
  • “Add a round dining table with four chairs near the kitchen area.”
  • “Replace the TV console with a minimalist wooden unit.”

• Repeat the process until the image matches your desired aesthetic.

Step 5: Export and Use Your Staged Apartment Image

• Once satisfied, download the final image.
• Use it in digital marketing materials, property listings, social media, or paid advertising campaigns.

See It In Action: Resi Website and Platform Integration

At Resi, we make it easy to upload and showcase your AI-generated, virtually staged images on your apartment community’s website. Check out our mockups below to see how easy it is to seamlessly integrate these new visuals into your marketing strategy. We even filmed a short 2-minute walkthrough.

ChatGPT 4o’s new image generation capabilities give multifamily marketers an unprecedented opportunity to create cost-effective, high-quality apartment visuals. By leveraging AI-powered virtual staging, teams can elevate their property media, attract more prospective renters, and cut down on expensive photography and staging costs.

Ready to revolutionize your property marketing with AI-generated imagery?

Start experimenting today and see how easy it is to create professional-grade renders without the hefty price tag.

Ever wonder how some multifamily properties keep their occupancy rates soaring through every season?

When it comes to apartment marketing, seasonality plays a significant role, influencing everything from search trends to the effectiveness of digital marketing efforts.

During the bustling spring and summer months, rental demand often surges, with more potential residents actively searching for new homes. On the flip side, the fall and winter seasons can bring a natural slowdown, making it more challenging for properties to maintain steady traffic and keep units filled.

A tailored SEO strategy can help multifamily properties navigate these seasonal shifts with confidence. During the peak rental months, a broad-reaching strategy can boost brand visibility and capture high search volumes. When the market slows down, focusing on high-intent renters through targeted campaigns ensures lead pipelines remain full.

Read through and discover step-by-step how to optimize your SEO for peak and off-peak season, plus year-round SEO and technical maintenance. We also created a digital checklist to simplify your to-dos.

Download the digital checklist here.  

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Understanding the Seasonal Trends in Multifamily Real Estate

The multifamily rental market is deeply influenced by seasonal trends, which impact everything from search volume to lead quality and occupancy rates. During the peak rental season (typically spring through summer) more people are actively searching for apartments, driven by factors such as families moving during school breaks, favorable weather, and life transitions.

For multifamily marketers, this season is prime time to implement SEO strategies that maximize visibility and attract a broad audience through high-traffic keywords and engaging content.

Conversely, the off-peak season in fall and winter often brings a natural slowdown in rental activity. While search volumes may decrease, those searching during this time are typically high-intent renters looking for quick availability or specific deals.

This is where seasonal SEO strategies for multifamily properties can shift focus from broad visibility to targeted approaches, using best SEO practices for rental properties during winter. By highlighting winter-specific promotions, optimizing content for conversion, and maintaining a strong digital presence, multifamily properties can continue to attract quality leads throughout the year.

Pro Tip: Regularly review historical traffic and conversion data to identify seasonal patterns specific to each property. We recommend twice a year in the spring and fall. This insight can inform your content calendar and SEO strategy, aligning your marketing with peak renter demand.

Optimizing SEO Strategies for Peak Rental Season

   

The peak rental season offers prime opportunities for multifamily marketers and property managers to maximize visibility and attract a broad audience. During this period, search volumes for rental properties often reach their highest levels of the year, making it super important to implement effective SEO strategies that ensure your property stands out in competitive search results.

Here are 4 steps to get started.

Step 1: Prioritize High Volume Keywords

To capture as much traffic as possible, focus on competitive, high-traffic keywords like “apartments in [city]”, ‘’summer move-in specials”, and “pet-friendly apartments near me”. These terms align with the search intent of renters during peak months.

Use keyword tools such as Google Ads Keyword Planner or Google Search Console to identify trending seasonal keywords and integrate them naturally into your website body copy, meta titles and descriptions, and in H1 or H2 headers. These are the parts of your website that have the most impact on search engine ranking algorithms, quickly injecting your website into these searches.

Pro Tip: Use tools like Google Trends and Ahrefs’ Keyword Explorer to identify rapidly rising keywords early in the peak season. Incorporating these trending terms quickly can help you capitalize on emerging search trends before competitors do.

Step 2: Create Engaging, Seasonal Content

Content marketing is crucial during peak rental season. Develop relevant blogs, social media posts, and video topics like “The Ultimate Summer Moving Checklist” or “Top 10 Amenities To Beat the Heat”.

Incorporating seasonal offers and promotions into your content not only drives traffic but also boosts conversion rates. This approach aligns well with seasonal SEO strategies for multifamily properties, helping to maintain brand visibility during the busiest leasing months.

For the best SEO results, it’s great to tailor seasonal content specifically for each property since it syncs perfectly with local search trends and what renters are looking for. But let’s be honest, crafting unique content for each location can be a real time-suck.

To get a good balance between effort and impact, here are some handy shortcuts:

• Content Templates: Develop reusable content frameworks that can be quickly customized for different properties with minimal effort.
• Topic Clusters: Write core seasonal topics that can be slightly modified for multiple locations, enhancing SEO across several properties without starting from scratch each time.
• User-Generated Content (UGC): Encourage residents to share seasonal photos or stories, reducing the need for original content production.

Step 3: Enhance Local SEO & Google Business Profile Activity

Regularly updating your Google Business Profile (GBP) with summer-specific promotions, community events, and fresh photos of amenities can significantly enhance local search visibility. Use GBP posts to highlight limited-time offers, such as “Summer Leasing Specials”, or “Open House Events”.

This tactic is a cornerstone in apartment marketing, as it not only expands your keyword reach, it directly influences searchers’ decisions by showcasing your property is active and relevant. Your property’s GBP is one of the biggest drivers of organic traffic across search and maps with social proof from reviews. Don’t leave it in the dust!

Step 4: Strengthen Link-Building Efforts

Summer is the perfect time to kick your link-building strategies into high gear. Team up with local businesses, get involved in community events, and chase down backlinks from blogs and directories that make sense for your niche. A solid link-building game not only boosts your domain authority but also amps up your multifamily SEO efforts, keeping your property ahead of the curve in search results.

SEO Strategies for Off-Peak Rental Season

 

When the rental market slows down, multifamily properties need to adjust their marketing strategies to maintain occupancy and attract quality leads. During this off-peak season, a more strategic approach to property management SEO is essential, focusing on precision targeting to reach high-intent renters who are actively looking to move.

Step 1: Focus on High-Intent, Long-Tail Keywords

During slower months, potential renters often use specific, intent-driven search phrases. Our studies show that long-tail search terms containing keywords like “luxury” experience around a 20% increase in search volume during the winter months, showing that prospects searching in off-peak seasons typically have more defined criteria and higher intent to move quickly.

Property marketers can leverage this effectively by creating new landing pages that specifically target high-intent keywords, such as “Luxury 1-Bedroom Apartments Downtown [City],” incorporating tailored messaging and seasonal promotions.

To further capitalize on high-intent traffic, consider launching targeted pay-per-click (PPC) advertising campaigns around these specific keywords. Using tools like Google Trends or internal analytics platforms can help you further refine keyword selection and identify keywords that are performing well in your market.

Step 2: Create Conversion-Focused Content

In the off-peak season, content should emphasize urgency and conversion. Develop blog posts, social media content, and ads with messaging that highlights winter-specific promotions, limited-time offers, or incentives like reduced application fees.

Hooks like “Save Big with Winter Leasing Specials” not only attract search traffic but also help build trust and drive conversions.

Step 3: Implement Strong Calls-to-Action (CTAs)

Use compelling CTAs on key website pages to encourage immediate action. Phrases like “Limited Winter Specials Available” create a sense of urgency and guide potential renters towards taking the next step. Incorporate these CTAs in both website content and on-site elements such as banners and pop-ups to maximize engagement.

Pro Tip: A/B test your CTAs during the off-peak season to identify colors, phrases, and placements that resonate most strongly with your audience. Continuous testing ensures you’re optimizing engagement and converting visitors effectively.

Step 4: Enhance Local SEO & Update Google Business Profile

Just like in the peak season, maintaining a fresh and updated Google Business Profile (GBP) is crucial for enhancing visibility in local search results. For optimal results, we recommend posting updates at least once per week to ensure consistent visibility.

We also recommend regularly refreshing your property’s GBP with new photos, ideally two to three times per month, which can significantly boost engagement and relevance. Highlight current availability, promote winter-specific deals, and showcase seasonal amenities like heated pools or cozy community spaces to enhance your property’s appeal. While maintaining GBP updates can require significant effort, this consistent optimization is essential for maintaining a competitive edge.

Year-Round Technical SEO & Maintenance

A successful multifamily SEO strategy isn’t just about seasonal shifts, it’s also about maintaining a well-optimized website all year long. Regular property management SEO updates ensure that your site remains competitive, user-friendly, and visible to potential renters, regardless of the season.

Step 1: Conduct Regular Technical SEO Audits

Perform monthly site audits to identify and address common technical issues. These audits can catch problems such as broken links, crawl errors, slow-loading pages, and core web vital issues. Maintaining a technically sound website is essential for effective apartment marketing because it directly impacts both user experience and search engine rankings. .

Pro Tip: Set a recurring reminder to review your site for indexing errors, mobile usability issues, and security warnings. Proactively resolving these issues can prevent drops in rankings and help sustain consistent traffic.

Step 2: Maintain Fresh & Relevant Content

Content freshness is also a key factor in SEO performance. Regularly update existing content with seasonal relevance, emerging keywords, and enhanced internal linking strategies. By refreshing blog posts, landing pages, and service descriptions with current data, you can keep engagement high and support year-round lead generation.

Example: Update older posts with new internal links, add fresh statistics, and revise meta descriptions to align with the latest apartment marketing trends and SEO best practices.

Step 3: Monitor Website Performance Metrics

GA4 is a bit of a beast to tackle – but understanding how to use it is necessary to your digital performance. Track essential metrics like site speed, bounce rates, and conversion paths. Addressing performance issues not only enhances the user experience but also improves your site’s overall SEO health. Slow-loading pages or poor user experience can lead to higher bounce rates, which negatively affect search engine rankings.

Step 4: Leverage Expertise – The Advantages of a Professional SEO Provider

While a DIY SEO approach is not rare in multifamily, choosing a professional SEO provider can significantly enhance your digital marketing effectiveness, resulting in more leases at a very low cost per acquisition. Here are three key reasons to consider when choosing between DIY and expertise:  

1. Unified Strategy: Your website and SEO should be harmonious, making sure all elements – from design to content – are optimized for search engines and site performance. This alignment creates a more coherent and effective strategy.
2. Comprehensive Data: Professional SEO providers use advanced analytics and tools to craft strategies that really resonate with your target audience, ensuring your property stands out from the competition.
3. Ongoing Optimization: SEO isn’t a set-it-and-forget-it deal. It needs constant attention and tweaking. Having a dedicated team means your strategy stays fresh and your site stays relevant, adapting to new trends and algorithm updates.

Get Started

Adapting your SEO strategy to align with seasonal trends is a powerful way to maintain a competitive advantage in the multifamily rental market. By leveraging seasonal SEO strategies for multifamily properties, you can enhance your apartment marketing efforts, attract quality leads, and maintain high occupancy rates year-round.

A well-rounded approach that combines broad-reaching tactics during peak seasons with targeted, conversion-focused strategies in slower months ensures a steady flow of quality traffic to your website.

At Resi, we specialize in crafting customized property management SEO strategies that help multifamily properties thrive in any market condition. Whether it’s to boost visibility during the high-traffic summer months or implementing best SEO practices for rental properties during winter, our team has the expertise to elevate your property’s digital presence and lead generation.

Ready to transform seasonal market challenges into consistent success? Contact Resi today to learn how our data-driven SEO strategies can support your marketing goals.

Written By: Austin Thompson, SEO Specialist at Resi

Austin Thompson brings nearly a decade of experience in digital marketing, SEO, and real estate to his role as Resi’s SEO Specialist. His diverse experience spans sales and property management across not just single-family and multifamily, but also residential and commercial real estate. Known for his creative approach, Austin thrives on challenging traditional marketing strategies and delivering genuine, measurable results for his clients.

March 2025 – Resi, the adaptive marketing platform built for multifamily, today announced its partnership with Vest Residential, a leading property management company redefining the standard for modern property operations and the resident experience. As Vest Residential continues its strategic expansion across 80+ properties, Resi delivered a powerful, conversion-driven corporate website to serve as the digital foundation for their growing portfolio.

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Formed through the merger of FCA Management and Bonaventure’s property management division, the Vest Residential team shares a vision for creating superior living environments for residents while optimizing the value of their clients’ investments. To match the caliber of their expertise and future ambitions, Vest needed a website that not only captured their new brand identity, but also functioned as a high-performing, centralized marketing tool.

“We’re inspired by Resi’s innovative approach” said Alex Ferraro, Executive Vice President of Marketing at Vest Residential. “We’re thrilled to work with a vendor that sees this as a true partnership in modernizing how we market our property management services and communities.”

The foundation of this partnership was built on trust and speed. When Vest needed a landing page to introduce their new brand, Resi delivered a stunning, animated teaser site in just a few days. That rapid execution demonstrated not just Resi’s efficiency, but also its ability to bring a brand to life in record time – setting the stage for the corporate site and their future expansion.

“Vest Residential’s team is forward-thinking, strategic, and deeply invested in delivering exceptional experiences – both online and in their communities,” said Grady Newman, Founder and President of Resi. “Our teams aligned immediately and we’re proud to support their vision and excited for what’s ahead.”

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About Vest Residential

Vest Residential is a full-service third-party property management firm serving a select client base in the Southeast and Mid-Atlantic regions. Through a blend of technology, transparency, and personalized service, Vest delivers long-term value creation for clients and provides an enhanced resident experience. The Vest portfolio encompasses over 20,000 Class A and Class B conventional, affordable, and age-restrictive multifamily units. For more information, visit VestResidential.com.

About Resi

Resi is the adaptive multifamily marketing platform and enterprise-scale solution that powers top-of-funnel digital marketing. Our all-in-one SaaS solution is designed for modern property operators, streamlining digital marketing efforts with high-performing websites, actionable insights, and seamless integrations. From lease-up campaigns to long-term conversions, Resi empowers your properties to stand out in a competitive market. We provide tools for the next generation of real estate. For more information, visit getresi.com/demo/.

For multifamily operators, the difference between a brand that attracts residents and one that gets overlooked often boils down to two elements: branding and a website. They’re like the foundation and structure of a building – each essential and interconnected, yet serving distinct purposes. If you’re wondering whether you need a new website or a complete branding overhaul (or both), this guide is for you.

What’s the Difference Between Branding and a Website?

You might be thinking: “No kidding.” Hang in there – a website is built upon a brand. And they both have a distinct role to play, even though they’re deeply connected. Here’s how we separate them out in our mind:

• Branding is the why behind your property. It’s the emotional and visual connection you create with your audience. This includes:
  • How you look. Your logo, color palette, and typography.
  • How you sound. Your brand voice – how you communicate in emails, on your website, and even in person.
  • How you’re different. Your value proposition. Essentially what you have to offer that makes your property different (in a good way).
• A Website is the how. It’s the primary tool used by prospective residents in their research journey of finding a new home. It simultaneously serves as a way to deliver your brand’s story and property information – and it also is used as your primary ecommerce leasing tool. A digital home base to generate leads and convert high quality traffic across your property’s entire digital footprint.

Signs You Need a Branding Overhaul

Whether you’re planning to revamp your website or not, it’s always a great idea to consider whether your brand could use a refresh. Here are some considerations of when a brand refresh is a good approach:  

• You’re Launching a New Development. If you’re starting from scratch, branding is essential for creating a unique identity.
• Your Logo and Visual Identity Are Dated. A modern, cohesive brand helps your property stand out in a competitive market.
• Your Property Isn’t Attracting the Right Residents. Branding determines who your ideal residents are and how to connect with them emotionally.
• Your Messaging Feels Inconsistent. Do your marketing materials, leasing office decor, and online presence feel mismatched? A clear brand story ensures your website communicates the same message everywhere.
• Your Property Got a Face Lift. A major construction or rehab project, new management, or a post-acquisition transition are all prime opportunities to introduce refreshed branding that reflects your property’s new identity.

Signs You Need a New Website

Whether your branding is perfectly polished or not, your website is the digital home base for your property and plays a critical role in driving results. A strong digital presence can tell your story, generate leads, and convert traffic into action. Here are some signs it might be time for a new website:

• Poor Digital Performance and Lead Conversion. A website that doesn’t convert visitors into leads can leave you struggling to meet occupancy goals.
• Outdated User Experience. A great user experience (UX) is all about delivering the right information to the right audience at the right time. Renters rely on your website throughout their research journey, often using their phones to evaluate options. If your site isn’t mobile-friendly, fast, and intuitive to navigate, you could be missing out on critical opportunities to connect with prospective residents.
• Hard-to-Manage Templates. Managing your website shouldn’t feel like a chore. Rigid templates can make updates cumbersome and limit your ability to customize. With Resi, editing and scaling is easy (Hawthorne launched 60 sites in 60 days with Resi’s Enterprise Themes!)
• Ineffective Performance Measurement & Data Access. If tracking your website’s effectiveness feels like guesswork, it may be time for a platform that provides clearer insights. Your website should come with a clear dashboard to see your property’s performance at a glance.
• Integration Challenges. Your website needs to work seamlessly with your PMS, CRM, and other tools.
• Misaligned with Your Brand or Resident Experience. Your website is an extension of your brand and the resident experience you deliver. If it doesn’t represent your brand’s identity or showcase the quality of your property, it’s time for a refresh. When you’ve invested in a great brand, you should have the tools to show it off in full!

Why Branding and a Website Work Best Together

Teamwork makes the dream work, 100%. At Resi and Zipcode Creative, we see the best results when branding and website design are tackled together. Here’s why:

• Brand Informs Design. Your brand identity—logo, colors, and voice—directly impacts the look and feel of your website. Certainly a website can look great even without brand development preceding it, but with thoughtful brand development a website can speak more precisely to your exact target resident, tell a better story, and depict the lifestyle and experience your community offers– ultimately creating powerful differentiation from your competitors.
• Messaging and Storytelling Drives Conversions. Your website is like a book: the branding is the story, and the design is the cover that draws renters in. Most properties offer similar features, but it’s the story you tell about your community’s lifestyle that sets you apart.
• Cohesion Builds Trust. When your website reflects your brand seamlessly, renters are more likely to trust you. (And trust is a result of brand recognition which can lead to loyalty and retention.)

The Wexford: An Example of Beautiful Collaboration

Wondering how we know all this? Real experience. Zipcode Creative + Resi were both tapped to help with The Wexford. Together, they collaborated to bring The Wexford’s vision to life. Zipcode Creative was on deck for design and Resi built a custom website that perfectly translated the brand into a functional, high-performing digital experience. Honestly, we work really well together because we each get to do the things that we’re best at: Zipcode Creative dials in the brand development (verbal to visual identity) while Resi creates the beautiful, performance-based custom websites with tailored SEO and integrations.

What’s Next?

Before diving into a branding overhaul or website redesign, make sure you’re asking the right questions to ensure your digital strategy is set up for success:

• Does your brand provide a strong foundation for your digital presence, or does it need a refresh to truly stand out?
• Is your website an effective and high-performing tool for attracting and converting renters?

Resi and Zipcode Creative seamlessly integrate branding and web design to deliver cohesive, high-performing solutions that resonate with your ideal residents. Whether you’re looking for a complete overhaul or just need a digital facelift, we’re here to help, together. Thinking through your property’s needs and wondering what better branding and a fresh website could do for your community? Reach out, and let’s discuss how you can better attract and convert your ideal residents.