Brand Strategy and Positioning

How you plan on communicating your unique value proposition to your target audience. Your positioning is how you differentiate your brand in the marketplace. which can help clarify what makes your brand unique, focus your marketing efforts, better connect with your target audience(s), and set yourself apart from the competition. There are many factors to consider when developing a brand strategy, such as your business goals, target market, competitors, etc. But once you have a clear understanding of all of these elements, you can start to develop a unique position for your brand.