How Vest Residential Grew Organic Traffic by 567% in Their First Quarter with Resi
A newly merged brand, a growing portfolio, and owners watching every metric. Vest Residential partnered with Resi to build a digital presence that performs — and in just one quarter, the results spoke for themselves.
Vest Residential is a full-service, third-party property management firm serving a select client base in the Southeast and Mid-Atlantic regions. Formed through the merger of FCA Management and Bonaventure’s property management division, Vest manages 20,000+ Class A and Class B multifamily units across 80+ properties. Through a blend of technology, transparency, and personalized service, Vest delivers long-term value for clients and an enhanced experience for residents.
The Challenge
Proving Performance for Residents — and the Owners Behind Them
When Vest Residential launched as a newly merged entity, the stakes were high on two fronts. They needed to attract residents to their communities, and as a third-party management firm, they needed to prove to property owners that their assets were in capable hands.
The corporate website came first: a digital home base that established the new brand and gave owners and partners a clear picture of Vest’s vision. But a strong corporate presence only goes so far.
The real work was at the property level. With a growing portfolio and a brand still building its recognition in search, organic visibility was inconsistent and rankings were low. Even well-built property websites weren’t reaching their potential. For Vest, that gap in digital performance reflected directly on their ability to deliver for clients.
“We had a beautiful corporate website we were proud of, and knew the next step was to level-up our property sites. We needed a partner who understood the importance of functionality and SEO, because property websites are only as powerful as the renters who can find them.” — Alex Ferraro, EVP of Marketing, Vest Residential
The Solution
A Full Digital Stack, Built to Perform
After launching the corporate website, Vest brought their property websites into the Resi ecosystem. Built on Resi’s adaptive marketing platform, each site was tailored to its community while functioning as a leasing tool designed to convert. From The Bend at Cramerton Mills to East Beach Marina to Residences at Brookline, every site was built with the renter journey in mind.
With the property websites live, Vest added Resi’s SEO services across a vast portion of their growing 80+ property portfolio. Because SEO, the websites, and analytics all live on the same platform, insights could turn into action quickly without the friction of managing multiple vendors.
Resi’s SEO team focused on the full picture: technical optimization, content tied to renter intent, local search, and ongoing competitive monitoring. The goal was a continuous feedback loop, not a one-time fix, designed to compound as markets shifted and search behavior evolved.
“With Resi, we finally found a solution that not only delivers results but also allows us to work more efficiently by pulling everything together in one place. Now that our websites, analytics, and SEO all work together, along with the guidance and partnership of Resi’s team of experts, we can better serve our clients and drive qualified traffic to our property websites.” — Alex Ferraro, EVP of Marketing, Vest Residential
The Impact
First-Quarter Results That Turned Heads
The results came fast. In the very first quarter of active SEO service, Vest saw meaningful gains across every key metric.
Organic traffic surged from 2,687 to 17,933 sessions — a 567% increase — meaning significantly more renters were discovering Vest properties through search.
The organic conversion rate also jumped 204%, driven by the alignment between search strategy and site design. High-intent pages like floor plans and amenities capture renters close to a decision. Neighborhood pages speak to those still weighing their options. Contact pages close the loop. SEO brings the right people to the right pages, and the sites are built to meet them there.
Click-through rates climbed 51% (from 4.70% to 6.61%), and Vest’s average search position improved 44%, moving from 28.60 to 15.44 in just 90 days.
“We’re in a market where hesitation is everywhere. When we first met their team at OPTECH in 2024, Vest didn’t hesitate. They had clarity, they had ownership and they were ready to move.” says Grady Newman, Resi Founder & President. “They made a clear decision to consolidate, simplify, and execute. When you reduce complexity and give a strong team the right tools, you don’t just improve metrics. You change trajectory.”
For a third-party management firm, these numbers carry weight beyond occupancy. Every improvement in ranking, every additional click, every conversion reinforces Vest’s value to the property owners who trust them with their assets. A portfolio that performs digitally is a portfolio that performs, and that’s exactly what owners want to see.
As Vest continues its expansion, the SEO foundation built in Q4 2025 positions them to grow their search visibility right alongside their portfolio.
