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Pay-Per-Click (PPC)

An advertising model in which advertisers pay a fee for each time their ad is clicked. This type of advertising can be effective in driving traffic to a website or landing page, but it can also be expensive if not managed correctly. In order to be successful with PPC, businesses need to carefully select keywords that are relevant to their products or services, and they need to bid on those keywords in order to have their ads appear in search engines. Additionally, businesses need to track their conversions in order to determine whether or not their PPC campaign is successful.